Who we are

Founders Sam and Will Boex recognised the impact that single use plastic was having on their local and the world’s marine environment. Their passion for surfing and their personal experience of transporting boards around the globe inspired them to create a sustainable packaging sleeve for the board sports industry.

Since the early days supported by individuals and organisations championing the plastic-free movement, Flexi-Hex has expanded and developed but the founding commitments have remained the same. Flexi-Hex now develops sustainable packaging solutions across a wide range of commercial and industrial sectors.

Will and Sam Boex are long time surfers

Our Promise

The recycling icon

Remove Plastics

Our mission is to reduce global plastic production within the packaging industry and replace with paper based alternatives. We ensure all of our packaging materials come from sustainable sources and are fully recyclable at the end of their life.

The recycling icon

Waves of Change

Born out of a love for the sea, we pledge to create packaging solutions which will have a high impact on businesses and a low impact on the ocean, whilst helping to provide awareness of the continued threats to our marine environments.

An icon symbolising the reduction of the carbon footprint.

Smaller Footprint

As a business, we realise we have a responsibility to act. That’s why every stage of our supply chain is carbon considered and we're committed to making the best products using the least possible resources. In 2020 we aim to offset our carbon footprint and support conservation projects we care about.


The Team

Being an eco-conscious business, Flexi-Hex naturally attracts an internal interest in sustainability and environmental change. Our team based in Porthleven Cornwall, with representatives and partners located around the world, work closely and collaboratively with leading brands and manufacturers to provide packaging products that have a positive impact on the planet.
Will Boex - Co-Founder & Head of Operations
Will Boex

Will has had a pivotal role in growing Flexi-Hex from day one and leads on Global Logistics, Business Growth and Development. Will bridges the gap between the Sales, Finance and Design team and works closely with Flexi-Hex’s trusted manufacturers to ensure the product is manufactured to the highest quality and distributed globally.

Sam Boex - Co-Founder & Head of Creative
Sam Boex

Sam has been an instrumental figure in Flexi-Hex’s journey from its seed idea to ambitious start-up to an internationally known packaging brand. With a background in product design, Sam leads the Creative Team taking design concepts through to finalised product solutions, pushing the visual and technical boundaries of eco packaging.

Hannabeth Johnson - International Sales & Marketing
Hannabeth Johnson
Senior Sales and Account Manager

Flexi-Hex takes great pride in the relationships they develop and the companies they supply with packaging. Hannabeth is a driving force behind Flexi-Hex’s expanding global reach and international sales, working to build strong, personal and long term partnerships with brands and suppliers.

Kieran Kite -  Sales and Account Manager
Kieran Kite
Sales and Account Manager

As one of the first points of contact within Flexi-Hex, Kieran works closely with potential customers to understand how the various packaging solutions might work with their needs. He is there to provide expertise and advice on the most suitable products and to solve any questions and queries quickly and effectively.

Rose Darling - Graphic Designer
Rose Darling
Graphic Designer

As Flexi-Hex’s in-house graphic designer and illustrator, Rose takes the lead on refining and developing the visual identity. That’s all the essential brand elements that people associate with Flexi-Hex such as logos and instructional graphics. Rose brings these elements together across a wide range of touch points.

Chloe Northover - Brand & Marketing
Chloe Northover
Brand & Marketing
Chloe delivers our brand messages across multiple channels and platforms. Working with the sales and design team, she ensures every decision reflects the companies’ design and sustainability ethos, making sure the Flexi-Hex brand is constantly evolving and growing.