How To Impress Your Customers This Christmas
According to the National Retail Federation, sales throughout November and December make up 20-30% of a retailer’s annual earnings, so it’s essential that business owners make a positive impression on their customers over the Christmas period.
The Unboxing Experience
With more and more of us shopping online, the unboxing experience has become such an important part of the customer experience. It's often the first physical interaction customers have with your brand so you want to make a good first impression. According to GWP Group, consumers generally form their opinion of a brand within just seven seconds! But it’s not just the customers buying from you that you need to impress, it’s also the people they might be gifting to who may well be experiencing your brand for the first time. Beautiful and sustainable packaging has the potential to increase sales, drive customer loyalty and encourage new customers to buy from you independently.
Seasonal packaging
Putting a seasonable spin on your packaging can make a big difference to your customer retention and can make you stand apart from your competitors. A fun festive touch sparks joy and excitement and makes your brand more memorable and Instagrammable which is good for brand awareness. Also, when something arrives gift-ready, this shows a higher level of customer service and saves the customer time and money on their end, giving them another incentive to buy from you again. Here’s a few easy and sustainable ways to jazz up your packaging this Christmas and beyond!
- Personalised stamps
- Stickers in brand colours
- Customised paper tape
- Raffia ribbon or twine
"Consumers generally form their opinion of a brand within just seven seconds!"
Custom packaging
A recent survey by GWP Group found that online businesses that spend more time on their packaging see up to 30% higher interest from consumers. Flexi-Hex boxes and wraps can easily be customised with your company branding. It's a unique and eco-friendly way to showcase your brand’s personality and show off your brand colours and design.
Adding a small, personal touch can help with customer loyalty and elevate your unboxing experience as it makes customers feel valued and adds to the sense of excitement. In fact, GWP Group found that 52% of online shoppers are more likely to purchase products again from the same company if the e-commerce packaging is personalised. A good example of this is Marlo Wine, who include a gift note and bar of Tony's Chocoloney with every order.
Sustainable packaging
These days, sustainability matters to consumers more than ever before. A study by Packaging Europe found that 83% of consumers were more likely to choose products with either less packaging or recyclable packaging, whilst Smurfit Kappa found that 69% prefer paper-based packaging for sustainability reasons. As these statistics suggest, it’s becoming increasingly important for brands to adopt green solutions. Switching to sustainable packaging has the potential to increase sales, drive customer loyalty and position your business where you would like to be in the market. At Flexi-Hex, all our packaging solutions are made using minimal material and have a clean design that is practical and attractive. Most importantly, they are 100% plastic-free, recyclable and biodegradable, proving that eco-packaging doesn't don't have to come at the detriment of good design.
"83% of consumers were more likely to choose products with either less packaging or recyclable packaging."
Opting for sustainable materials like recyclable boxes and upcycled protective packaging is an excellent way to invite Christmas orders. There are plenty of ways to make sustainable packaging attractive and luxurious, making this trend visual as well as mindful.
