Based in Italy, Moki SUP make beautifully designed stand up paddleboards with a respect for the environment. We spoke to Carlo “Nut” Rotelli, Founder and Creative Designer, about his passion for watersports, sustainability and Flexi-Hex packaging.

Why did you launch MOKI SUP and what were you doing before?

I started windsurfing at age 13. I was in the windsurfing world as a pro-rider, whilst also designing sails and boards. I met awesome people on my surf travels, including big names in the wind and surf world. I had very positive experiences (and some less good!) over my career. Moki SUP (Stand Up Paddle) came about when I decided to stop working with other watersports companies. I felt that it was the right time to start my own company by channelling all my ideas, experiences and energies into my first own business project! While I was in Maui one winter, I saw for the first time Laird Hemilton riding Ho'opkipa with a big longboard and a paddle in one hand.... umm interesting! From that moment on I started making custom boards that would become the first Moki SUP prototypes. It might have been 2007 or 2008 (I can't remember exactly!) but I launched Moki SUP into the market in 2009/10.

What do you love most about your job?

I like my job because I love the sports I get to do on a daily basis. When designing, I usually start with an idea (often drawn on paper) then I share that idea with the collaborators and develop the project. Realising the final product is one of the most interesting and emotional things. The creative side of the job is the most stimulating, but the coolest part is seeing the idea realised as a functional product that is appreciated by the final customer!

What does sustainability mean to you personally?

It is to treat something you love with the most care and respect, and in my opinion it is impossible as humans today ignore this when we are talking about our only planet, the oceans, the earth, the animals, the humanity... How is it possible that we are destroying it? We should all stop and finally ask ourselves what are the things that really matter and how do we change the story for the next generations? Sustainability is key to this.

What would you say to other people who are considering switching to Flexi-Hex®?

It’s a very smart idea and project. The sleeves are made from recycled paper and are also recyclable. It is the best board protector ever and looks so cool!

Do you have any morning rituals?

Not much really! When I’m at home, I wake up my two daughters and we have breakfast together before I take one to school. I check the forecast to see if something good is coming... then I organise my workday with a to-do list and a cup of coffee as soon as I arrive at the office! 

What is the best business advice you’ve been given?

Really know the world in which you work in, be honest and follow your heart.