Seedlip in a Flexi-Hex Pinch Top Box

In Conversation With… Seedlip

In Partners by Bella Collins

Seedlip in a Flexi-Hex Pinch Top Box
Seedlip have played a huge part in paving the way for sustainable packaging within the drinks industry. We chat to their NPD Manager, Cat.

Can you tell us a little more about Seedlip?

Seedlip is a nature company, inspired and informed by the natural world and intent on celebrating and protecting it. We’re the world’s first distilled non-alcoholic spirit, solving the dilemma of ‘what to drink when you’re not drinking’. Pioneering a new non-alcoholic spirits category, Seedlip is on a mission to change the way the world drinks with the highest quality non-alcoholic options.

Seedlip branded Flexi-Hex packaging

As the first to market, we are leading a new era of choice for consumers, in a sector that has boomed since the brand launched. What began in a kitchen in the woods is now part of a worldwide revolution, and the way we drink is indeed changing - the days of lime and soda are over, and sugary carbonated or fruit juice-based drinks just won’t do.

The business was founded by farmer-turned-entrepreneur Ben Branson whose passion is to provide an alternative way to drink and socialise, in a healthy and natural way. It all started when Ben discovered physician John French’s 1651 book, The Art of Distillation, of non-alcoholic recipes. Following two years of experimentation to develop a bespoke distillation process for each individual ingredient, Seedlip’s aromatic Spice 94 debuted in Selfridges in late 2015 – the very first batch of 1,000 bottles sold out in just three weeks, the next in three days, and the next in less than half an hour.

Ben has continued his own family’s 320-year old farming legacy and sources the very best ingredients from nature, carefully selecting herbs, spices, peels and barks, that the brand’s master distiller can work with.

We know that Seedlip is committed to protecting the natural world through sustainable practices – what have been the most significant changes you’ve made this year?

We are just about to complete a Life Cycle Analysis on Seedlip. It has also highlighted some key growth areas for us to move the dial on our emissions and edge us closer to our sustainability ambitions. We always aim to make our pack as recyclable as possible but pushed ourselves with our latest NPD Project - our Mycelium Giftpack. Working with the Magical Mushroom Co we take biomass and add mycelium together in a mould. It weaves in and around the biomass acting like a living glue - growing our own gift boxes in 5 – 7 days.

Flexi-Hex packaging being lowered onto a Seedlip bottle

Innovation is clearly at the core of your company, as a team, how do you approach it?
Everyone is treated as an entrepreneur and a sustainability champion at Seedlip – we are encouraged to challenge the way we do things and have processes and forums to bring forward any ideas.

Seedlip in a Flexi-Hex Triple Pinch Top box

"Flexi-Hex® really have created something special. We at Seedlip believe it to be best in class for e-commerce packaging - durable, sustainable, unique and beautiful."

We’ve loved working with you and couldn’t be more appreciative of your support, what would you say to other people who are considering switching to Flexi-Hex?

The team are a delight to work with and have made the whole development process simple and enjoyable. They are already taking the industry by storm and will continue to drive environmental improvements.

Seedlip Spice 94 in a Flexi-Hex Single Pinch Top box

Lastly a personal question – what has been the hardest type of plastic for you to replace in your everyday life and, on the flip side, what has been the easiest?

The hardest type of plastic for me to replace currently is coffee cups. I do have a reusable cup but unfortunately, with Covid restrictions, a lot of coffee shops are not allowed to handle them right now. I will make the switch back as soon as it's feasible! Easiest plastic for me to replace is bubble wrap as I now have Flexi-Hex!