Mother Root
Fired up by ginger and apple cider vinegar activated, Mother Root is the non-alcoholic aperitif that serves you up a dose of good feelings. As seen recently on Dragons’s Den.
“The no.1 reason we would choose to use Flexi-Hex is because essentially we need to protect the bottle”
The opportunity
Mother Root’s beautifully designed bottles stand out in the drinks market with their elegant, tincture-inspired aesthetic and compact size. However, their unique form factor presented a packaging challenge: they needed a custom box solution that could securely hold varying quantities – single, double, triple, and six bottles – while also accommodating additional items like tonics for bundled orders.
Beyond functionality, sustainability was a key priority. The goal was to minimise material usage to reduce environmental impact and keep packaging taxes low, without compromising on protection or presentation.
The solution
We collaborated closely with the Mother Root team to develop a custom-sized Pinch Top Box tailored precisely to the dimensions of their bottles. This snug, form-fitting design eliminated excess space, preventing movement during transit and ensuring each bottle remained securely in place.
By optimising the structure, we significantly reduced the amount of material used, delivering both a more sustainable solution and helping to minimise packaging taxes, all without compromising on protection or brand presentation.
In their own words
“ The number one reason why we would choose to use Flexi-Hex is because essentially we need to protect the bottle. We all know the couriers are constantly dropping parcels. I think they say the average one is dropped, I don’t know, 13 times of something. So, we just need to ensure that we are, A; giving the customer the best experience the can get by having their stock arrive safely. And B, also save ourselves costs by not having to resend bottles. Like right now, in the courier network, you’re not able to claim for broken goods. So it would be a big leak in our P&L if that were the case of it continuously breaking. Thanks!!”
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