Bullard’s Spirits

Bullards Spirits is a Norwich-based distillery known for its handcrafted, sustainable, and award-winning gins.

An image of distillery run by Bullards

“Flexi-Hex was just what we were looking for; 100% plastic-free, kerbside recyclable, biodegradable, compostable, easy-to-use and supports our products. We would be silly not to make the switch!”

An image of a bar with a lady pouring a shot of Bullards Gin

The opportunity

Back in 2018, a Norfolk-based gin brand launched striking new packaging, featuring a bottle design inspired by an iconic Norwich landmark.

Our challenge? To create protective packaging that gave their team peace of mind – knowing each bottle would arrive safely and still look great when it landed in customers’ hands.

An image of a bottle of Bullards Strawberry gin on a Cornish cliff with Flexi-Hex bottle packaging in the background

The solution

Bullards Spirits selected our best-selling Pinch Top Box with a Mini Sleeve.

In their own words

“Before our switch to Flexi-Hex, we were using air inflated plastic. We spent a lot of time researching sustainable alternatives but, at the time, there was no substitute out there that could support the weight and shape of our bottles and glassware. As a very small team, we also needed something that wasn’t time-consuming to assemble.

Flexi-Hex was just what we were looking for; 100% plastic-free, kerbside recyclable, biodegradable, compostable, easy-to-use and supports our products. We would be silly not to make the switch! We send hundreds of products out to customers and suppliers each week, so it was vital that we found a sustainable alternative to plastic as soon as possible.”

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