In their own words

“By being bold from the start and always sticking to our guns, we were able to reduce excess packaging, be plastic-free from day one and build an ethical and sustainable business without impacting our product in any way. If we are going to do something, then we always strive to do it right and do it the first time. Of course when we first started the business we could have saved a few pence by sending our bottles out in plastic air sac sleeves, but that wouldn’t have been the right thing to do. We have an internal moral code – if something doesn’t seem right or feel right then it’s not the right thing to do and we shouldn’t let it happen.

We were early adopters of Flexi-Hex® bottle packaging and we are so glad that we did. Breakages are unheard of and our customers are happy in the knowledge that their rum will arrive safely in environmentally friendly packaging that doesn’t cost the earth.

Going forwards we have also vowed not to produce any unnecessary packaging which includes the use of single bottle gift boxes. We made this announcement after aborting a large order of gift boxes that were due to arrive just in time for Christmas. With a finger hovering over the order send button, something did not feel right as the question of wasted energy, water consumption and additional materials (albeit sustainably sourced, recycled material and recyclable) was not answered. Our view was that there was no need to increase the impact of our business when we already send our bottles out in beautiful and sustainable Flexi-Hex boxes!.”