Sam and Will Boex - The founders of Flexi-Hex
THE FOUNDERS

Our Story

Flexi-Hex® began with solving a problem. We were surfers looking for a way to transport our boards without using plastic, and without running the risk of damaging them. But we were also product designers and problem solvers. The scene was set to create our first product – a surfboard sleeve that fit like a wetsuit, used zero plastic and protected both our boards and the planet.

As a coastal business, protecting the planet’s marine environment will always be at the heart of our mission. By creating a paper product that’s recyclable, biodegradable and natural, we’re removing unnecessary plastic from our seas. It’s something we see the impact of every day. Our love of the sea runs deep through our team. It’s why we take care in everything we do, from the way we run our business to the way our product is made.

Sam and Will Boex - The founders of Flexi-Hex

Our Promise

Flexi-Hex our promise to care

To care

We’re on a mission to make sustainability sustainable. That means thoughtful design. Caring about our planet. Collaborating – not just working – with our partners.
Flexi-Hex our promise to be transparent

To tread lightly

Everything we do has an impact. But we make sure to make as little as we can, both as a business and individuals.
Flexi-Hex promise tread lightly

To be transparent

We don’t pretend that we know everything; that’s why we’re constantly innovating. So, we have to be honest and transparent with ourselves, our customers and our partners.

Our History

2018

Flexi-Hex was born

In January 2018, Flexi-Hex launched with an innovative plastic-free packaging sleeve designed specifically for surfboards. 11 months later we developed a sustainable bottle packaging solution which is now our most popular product.
Flexi-Hex was born with boardsports
2019

Hello awards & grants

Summer 2019 was a big one! We were awarded our first patent in the UK, a government grant from Innovate UK and we received investment from Sky Ocean Ventures who helped us develop into the business we are today.
Flexi-Hex timeline icon for awards and investment into eco-packaging

2020

Flexi-Hex, but lighter

In April 2020, we launched a successful crowdfunding campaign that blew us away with its support and engagement and allowed us to develop our next product, Flexi-Hex Air – a lighter sleeve made from tissue paper ideal for protecting smaller fragile goods like cosmetics and electronics.
Flexi-Hex Surfboard Packaging
2021

Year of Growth

Probably our busiest year yet with 2 million sleeves sold, 1,555km of plastic prevented from use, 22 countries traded in, 5 new team members and 5 awards won for sustainability and innovation.

Co-founder Sam in research and development

WHO WE ARE

Meet the team

We are a team of passionate problem-solvers with experience in design and packaging. Being an eco-conscious business, Flexi-Hex naturally attracts an internal interest in sustainability and environmental change. Our HQ is in Cornwall, and we love that we have the ocean and its surrounding landscape to enjoy during the workday. From surfers and rowers to painters and footballers, we are a diverse but close-knit team united by our company values (being caring, passionate, solution-focused) and our love of the great outdoors… oh, and cardboard of course!

Florence Griffiths - Account Manager
Florence Griffiths
Account Manager
Polly Hughes - Marketing Executive
Polly Hughes
Marketing Executive
Kyle Fraser - Accountant
Kyle Fraser
Accounts
Will Boex - Co-Founder
Will Boex
Co-Founder
Ailsa McNaughton - Account Manager
Ailsa McNaughton
Sales Coordinator
Steve Trethowan - Head of Sales
Steve Trethowan
Head of Global Sales
Kieran Kite - Key Account Manager
Kieran Kite

KEY Account Manager

Rose Darling - Graphic Designer
Rose Darling
Graphic Designer
Sarah Mallia-Rourke - Key Account Manager

Sarah Mallia-Rourke

Key Account Manager

Bella Collins - Head Of Marketing
Bella Collins

HEAD OF MARKETING

Sam Boex - Co-Founder
Sam Boex
Co-Founder
Liam Gimbert - Flexi-Hex Accounts

Liam Gimbert

ACCOUNTS

James Trevena - Head of Global Supply Chain

James Trevena

HEAD OF Global SUPPLY CHAIN

 
 
 

Account Manager

Florence Griffiths - Account Manager
Florence Griffiths
Marketing Executive
Polly Hughes - Marketing Executive
Polly Hughes
Accounts
Sam Boex - Co Founder
Kyle Fraser
co-founder
Will Boex - Co Founder
Will Boex

Account Manager

Kieran Kite - Sales and Account Manager
Ailsa McNaughton
Head of Global Sales
Steve Trethowan -  Head of Global Sales
Steve Trethowan

Key Account Manager

Kyle Fraser - Junior Accountant
Kieran Kite
Graphic Designer
Rose Darling - Graphic Designer
Rose Darling

key Account Manager

Sarah Mallia - Account Manager

Sarah Mallia-Rourke

HEAD OF MARKETING

Bella Collins - Marketing Manager
Bella Collins
Co-Founder
Sam Boex - Co-Founder
Sam Boex
ACCOUNTS
Liam Gimbert - Accounts

Liam Gimbert

Head of supply chain
James Trevena - Head of Supply Chain

James Trevena

  • ACCOUNT MANAGER

    Florence Griffiths - Account Manager

    Florence Griffiths

    Florence developed her love for working in sales during her time as a beauty advisor. Now an Account Manager at Flexi-Hex, her focus is on building strong relationships with our cosmetics customers and ensuring our message of sustainable solutions reaches far and wide.

  • MARKETING EXECUTIVE

    Polly Hughes - Marketing Executive

    Polly Hughes

    Polly supports Bella in the marketing team with a focus on digital content and social media. With a passion for travel, she strives to highlight the effects of plastic pollution on our planet and encourage sustainable choices in a fun and creative way.

  • JUNIOR ACCOUNTANT

    Kyle Fraser - Junior Accountant

    Kyle Fraser

    Kyle joined Flexi-Hex while partaking in his accounting studies to which he aims to grow within the business. With a background in mathematics, Kyle has a skillset to which he helps analytically with delivering reports and maintaining the correct stock levels so that our customers never have to worry about being without our award-winning eco-packaging.

  • Co-founder

    Will Boex - Co-Founder of Flexi-Hex

    Will Boex

    Will has had a pivotal role in growing Flexi-Hex from day one and leads on global logistics, business growth and development. Will bridges the gap between the sales, finance and design team and works closely with our trusted manufacturers to ensure the product is produced to the highest quality and distributed globally.

  • Account Manager

    Ailsa McNaughton - Sales Coordinator

    Ailsa McNaughton

    Ailsa is our Account Manager for sports and is also one of the first points of contact here at Flexi-Hex. When she’s not in the sea, she’s helping out our sports customers and supporting our fantastic sales team at Flexi-Hex HQ.

  • Head of Global Sales

    Steve Trethowan - Head of Global Sales

    Steve Trethowan

    Steve is a focused and driven sales professional with over 20 years’ experience in leadership, strategic business planning and global sales. Steve is a driving force behind our expanding global reach and international sales, working to build strong, personal and long-term relationships with brands, partners and distributors.

  • KEY ACCOUNT MANAGER

    Kieran Kite - Sales and Account Manager

    Kieran Kite

    As one of the first points of contact within Flexi-Hex, Kieran works closely with potential customers to understand how the various packaging solutions might work with their needs. He is there to provide expertise and advice on the most suitable products and to solve any questions and queries quickly and effectively.

  • KEY ACCOUNT MANAGER

    Sarah Mallia - Account Manager

    Sarah Mallia-Rourke

    Sarah comes all the way from Switzerland and is a key contact for our distributor partners. Fully fluent in French, one of her focuses is to lead the expansion of Flexi-Hex into Europe and other international markets, working to build strong, personal and long term partnerships with brands and suppliers.

  • GRAPHIC DESIGNER

    Rose Darling - Graphic Designer

    Rose Darling

    As Flexi-Hex’s in-house graphic designer and illustrator, Rose takes the lead on refining and developing the visual identity. That’s all the essential brand elements that people associate with Flexi-Hex such as logos and instructional graphics. Rose brings these elements together across a wide range of touchpoints.

  • HEAD OF MARKETING

    Bella Collins Marketing Manager

    Bella Collins

    Bella drives Flexi-Hex’s marketing strategy, delivering our brand vision across multiple channels from social media and email to PR and partnerships. Collaborating with distributors and customers, she supports their marketing activities to help turn up the volume on the sustainability message and drive for change.

  • Co-founder

    Sam Boex - Co-Founder of Flexi-Hex

    Sam Boex

    Sam has been an instrumental figure in Flexi-Hex’s journey from its seed idea to ambitious start-up to an internationally known packaging brand. With a background in product design, Sam leads the Creative Team taking design concepts through to finalised product solutions, pushing the visual and technical boundaries of eco packaging.

  • Accounts

    Liam Gimbert Flexi-Hex Team

    Liam Gimbert

    Liam focuses on the day-to-day finances of the business. With a love of travel and a degree in Mathematics from Exeter University, Liam strives to make sure Flexi-Hex reaches all corners of the globe by analysing data to help the team make smart, sustainable decisions.

  • Head of Global Supply Chain

    James Trevena Flexi-Hex Team

    James Trevena

    James is responsible for developing and managing Flexi-Hex’s global supply chain, ensuring that it runs as smoothly and efficiently as possible. With 14 years experience across multiple sectors - military, humanitarian and commercial - James will drive forward ethical and sustainable practices and end-to-end visibility and accountability.

Our Industries

Although Flexi-Hex can be applied to a wide range of applications, we have tailored packaging solutions for a number of industries.

Learn More