Sam and Will Boex - The founders of Flexi-Hex
THE FOUNDERS

Our Story

Founders Sam and Will Boex recognised the impact that single-use plastic was having on their local and the world’s marine environment. Their passion for surfing and a background in design pushed them to look at packaging solutions from a new perspective, with a vision to remove plastic from the packaging industry.

Inspired by materials that can adapt and form, married with the idea of creating a rigid structure, the Flexi-Hex® sleeve was born. Initially an eco-friendly packaging solution for surfboards, Flexi-Hex has since expanded and now develops sustainable packaging products across a wide range of commercial and industrial sectors.

Sam and Will Boex - The founders of Flexi-Hex

Our Promise

A recycling Icon

Remove Plastics

Our mission is to reduce global plastic production within the packaging industry and replace with paper based alternatives. We ensure all of our packaging materials come from sustainable sources and are fully recyclable at the end of their life.
Waves Icon

Waves of Change

Born out of a love for the sea, we pledge to create packaging solutions which will have a high impact on businesses and a low impact on the ocean, whilst helping to provide awareness of the continued threats to our marine environments.
Zero Carbon Footprint icon

Smaller Footprint

As a business, we realise we have a responsibility to act. That’s why in 2020 we became carbon negative. Every stage of our supply chain is carbon considered and we’re committed to making the best products using the least possible resources.

Our History

January 2018

Flexi-Hex was born

Flexi-Hex launched with an innovative, plastic-free packaging sleeve designed specifically for surf and snowboards. Today, you'll find our boardsports packaging distributed worldwide.
Flexi-Hex was born with boardsports
December 2018

A solution for bottles

Flexi-Hex takes its first steps into the drinks industry by developing a sustainable bottle packaging solution originally aimed at the high-end drinks sector and gifting market. Now our most popular range of packaging, we’re proud to be helping some significant, global brands strip plastic from their supply chain.
Co-founder Sam in research and development

Summer 2019

Hello awards & grants

The summer of 2019… we were awarded our first patent in the UK, we received investment from Sky Ocean Ventures who helped us develop into the business we are today and a government grant from Innovate UK. All-in-all, a successful and elevating summer.
Flexi-Hex timeline icon for awards and investment into eco-packaging

April 2020

Power to the People

A successful Crowdfunding campaign (that blew us away with its support and engagement) resulted in a powerful network of change-makers invested in the business, who to this day, endorse and promote our vision.
A crowd of people standing on a cliff watching surfing
September 2020

Flexi-Hex, but lighter

Produced by and licensed to Seaman Paper, we officially launched Flexi-Hex Air. This is a new sleeve made from FSC Certified tissue paper designed for smaller, fragile goods and ideal for the cosmetic and electronic industries.
Flexi-Hex Surfboard Packaging
 

WHO WE ARE

Meet the team

Being an eco-conscious business, Flexi-Hex naturally attracts an internal interest in sustainability and environmental change. Our team based in Porthleven Cornwall, with representatives and partners located around the world, work closely and collaboratively with leading brands and manufacturers to provide packaging products that have a positive impact on the planet.
 
co-founder
Will Boex - Co Founder
Will Boex
Will leads on global logistics, business growth and development, bridging the gap between sales, finance and design. He also works closely with our trusted manufacturers to ensure the product is produced to the highest quality and distributed globally.
co-founder
Sam Boex - Co Founder
Sam Boex
Sam is an instrumental figure in Flexi-Hex’s journey from its seed idea to an internationally known packaging brand. With a background in product design, Sam takes the lead on everything creative, pushing the visual and technical boundaries of eco-packaging.
Head of Global Sales
Steve Trethowan -  Head of Global Sales
Steve Trethowan
Steve, with over 20 years’ experience in leadership, strategic business planning and sales, is the driving force behind our expanding global reach. He strives to build strong, personal and long-term relationships with our worldwide brands, partners and distributors.
Account Manager
Kieran Kite - Sales and Account Manager

Kieran Kite

As one of the first points of contact within Flexi-Hex, Kieran closely works with our customers to understand how our various packaging solutions work with their products. With encyclopedic knowledge on bottle packaging, he is here to solve any queries quickly and effectively.
graphic designer
Rose Darling - Graphic Designer
Rose Darling
Rose takes the lead on refining and developing Flexi-Hex's visual identity. That’s all the essential brand elements that people associate with us from logos to instructional illustrations - her creativity knows no bounds.
Marketing Manager
Bella Collins - Marketing Manager
Bella Collins
Bella drives Flexi-Hex’s marketing strategy, delivering our brand vision across multiple channels from social media and email to PR and partnerships, working on both independent campaigns as well as with distributors and customers.
Accounts
Kyle Fraser - Junior Accountant
Kyle Fraser
Kyle joined Flexi-Hex while doing his accounting studies. With a background in mathematics, Kyle's skillset helps us deliver reports and maintain correct stock levels so that our customers never have to worry about being without our packaging.
Account Manager
Sarah Mallia - Account Manager
Sarah Mallia
Sarah comes all the way from Switzerland and is a key contact for our distributor partners. Fully fluent in French, one of her focus' is on the expansion of Flexi-Hex into Europe and other international markets.
co-founder
Will Boex - Co Founder
Will Boex
Will has had a pivotal role in growing Flexi-Hex from day one and leads on global logistics, business growth and development. Will bridges the gap between the sales, finance and design team and works closely with our trusted manufacturers to ensure the product is produced to the highest quality and distributed globally.
co-founder
Sam Boex - Co Founder
Sam Boex
Sam has been an instrumental figure in Flexi-Hex’s journey from its seed idea to ambitious start-up to an internationally known packaging brand. With a background in product design, Sam leads the Creative Team taking design concepts through to finalised product solutions, pushing the visual and technical boundaries of eco packaging.
Head of Global Sales
Steve Trethowan -  Head of Global Sales
Steve Trethowan
Steve is a focused and driven sales professional with over 20 years’ experience in leadership, strategic business planning and global sales. Steve is a driving force behind our expanding global reach and international sales, working to build strong, personal and long-term relationships with brands, partners and distributors.
Sales and Account Manager
Kieran Kite - Sales and Account Manager
Kieran Kite
As one of the first points of contact within Flexi-Hex, Kieran works closely with potential customers to understand how the various packaging solutions might work with their needs. He is there to provide expertise and advice on the most suitable products and to solve any questions and queries quickly and effectively.
Graphic Designer
Rose Darling - Graphic Designer
Rose Darling
As Flexi-Hex’s in-house graphic designer and illustrator, Rose takes the lead on refining and developing the visual identity. That’s all the essential brand elements that people associate with Flexi-Hex such as logos and instructional graphics. Rose brings these elements together across a wide range of touch points.
Marketing Manager
Bella Collins - Marketing Manager
Bella Collins
Bella drives Flexi-Hex’s marketing strategy, delivering our brand vision across multiple channels from social media and email to PR and partnerships. Collaborating with distributors and customers, she supports their marketing activities to help turn up the volume on the sustainability message and drive for change.
Junior Accountant
Kyle Fraser - Junior Accountant
Kyle Fraser
Kyle joined Flexi-Hex while partaking in his accounting studies to which he aims to grow within the business. With a background in mathematics, Kyle has a skillset to which he helps analytically with delivering reports and maintaining the correct stock levels so that our customers never have to worry about being without our award-winning eco-packaging.
Account Manager
Sarah Mallia - Account Manager
Sarah Mallia
Sarah comes all the way from Switzerland and is a key contact for our distributor partners. Fully fluent in French, one of her focuses is to lead the expansion of Flexi-Hex into Europe and other international markets, working to build strong, personal and long term partnerships with brands and suppliers.
 
  • Co-founder

    Will Boex - Co-Founder of Flexi-Hex

    Will Boex

    Will has had a pivotal role in growing Flexi-Hex from day one and leads on global logistics, business growth and development. Will bridges the gap between the sales, finance and design team and works closely with our trusted manufacturers to ensure the product is produced to the highest quality and distributed globally.

  • Co-founder

    Sam Boex - Co-Founder of Flexi-Hex

    Sam Boex

    Sam has been an instrumental figure in Flexi-Hex’s journey from its seed idea to ambitious start-up to an internationally known packaging brand. With a background in product design, Sam leads the Creative Team taking design concepts through to finalised product solutions, pushing the visual and technical boundaries of eco packaging.

  • Head of Global Sales

    Steve Trethowan - Head of Global Sales

    Steve Trethowan

    Steve is a focused and driven sales professional with over 20 years’ experience in leadership, strategic business planning and global sales. Steve is a driving force behind our expanding global reach and international sales, working to build strong, personal and long-term relationships with brands, partners and distributors.

  • SALES AND ACCOUNT MANAGER

    Kieran Kite - Sales and Account Manager

    Kieran Kite

    As one of the first points of contact within Flexi-Hex, Kieran works closely with potential customers to understand how the various packaging solutions might work with their needs. He is there to provide expertise and advice on the most suitable products and to solve any questions and queries quickly and effectively.

  • GRAPHIC DESIGNER

    Rose Darling - Graphic Designer

    Rose Darling

    As Flexi-Hex’s in-house graphic designer and illustrator, Rose takes the lead on refining and developing the visual identity. That’s all the essential brand elements that people associate with Flexi-Hex such as logos and instructional graphics. Rose brings these elements together across a wide range of touchpoints.

  • MARKETING MANAGER

    Bella Collins Marketing Manager

    Bella Collins

    Bella drives Flexi-Hex’s marketing strategy, delivering our brand vision across multiple channels from social media and email to PR and partnerships. Collaborating with distributors and customers, she supports their marketing activities to help turn up the volume on the sustainability message and drive for change.

  • JUNIOR ACCOUNTANT

    Kyle Fraser - Junior Accountant

    Kyle Fraser

    Kyle joined Flexi-Hex while partaking in his accounting studies to which he aims to grow within the business. With a background in mathematics, Kyle has a skillset to which he helps analytically with delivering reports and maintaining the correct stock levels so that our customers never have to worry about being without our award-winning eco-packaging.

  • ACCOUNT MANAGER

    Sarah Mallia - Account Manager

    Sarah Mallia

    Sarah comes all the way from Switzerland and is a key contact for our distributor partners. Fully fluent in French, one of her focuses is to lead the expansion of Flexi-Hex into Europe and other international markets, working to build strong, personal and long term partnerships with brands and suppliers.

 

Our Industries

Although Flexi-Hex can be applied to a wide range of applications, we have tailored packaging solutions for a number of industries.

Learn More