Sam and Will Boex - The founders of Flexi-Hex
THE FOUNDERS

Our Story

Flexi-Hex® began with solving a problem. We were surfers looking for a way to transport our boards without using plastic, and without running the risk of damaging them. But we were also product designers and problem solvers. The scene was set to create our first product – a surfboard sleeve that fit like a wetsuit, used zero plastic and protected both our boards and the planet.

As a coastal business, protecting the planet’s marine environment will always be at the heart of our mission. By creating a paper product that’s recyclable, biodegradable and natural, we’re helping to prevent plastic waste from ending up in our seas. It’s something we see the impact of every day. Our love of the sea runs deep through our team. It’s why we take care in everything we do, from the way we run our business to the way our product is made.

Sam and Will Boex - The founders of Flexi-Hex

Our Promise

Flexi-Hex our promise to care

To care

We’re on a mission to make sustainability sustainable. That means thoughtful design. Caring about our planet. Collaborating – not just working – with our partners.
Flexi-Hex our promise to be transparent

To tread lightly

Everything we do has an impact. But we make sure to make as little as we can, both as a business and individuals.
Flexi-Hex promise tread lightly

To be transparent

We don’t pretend that we know everything; that’s why we’re constantly innovating. So, we have to be honest and transparent with ourselves, our customers and our partners.

Our History

2018

Flexi-Hex was born

In January 2018, Flexi-Hex launched with an innovative plastic-free packaging sleeve designed specifically for surfboards. 11 months later we developed a sustainable bottle packaging solution which is now our most popular product.
Flexi-Hex was born with boardsports
2019

Hello awards & grants

Summer 2019 was a big one! We were awarded our first patent in the UK, a government grant from Innovate UK and we received investment from Sky Ocean Ventures who helped us develop into the business we are today.
Flexi-Hex timeline icon for awards and investment into eco-packaging

2020

Flexi-Hex, but lighter

In April 2020, we launched a successful crowdfunding campaign that blew us away with its support and engagement and allowed us to develop our next product, Flexi-Hex Air – a lighter sleeve made from tissue paper ideal for protecting smaller fragile goods like cosmetics and electronics.
Flexi-Hex Surfboard Packaging
2021

Year of Growth

Probably our busiest year yet with 2 million sleeves sold, 1,555km of plastic prevented from use, 22 countries traded in, 5 new team members and 5 awards won for sustainability and innovation.

Co-founder Sam in research and development

WHO WE ARE

Meet the team

We are a team of passionate problem-solvers with experience in design and packaging. Being an eco-conscious business, Flexi-Hex naturally attracts an internal interest in sustainability and environmental change. Our HQ is in Cornwall, and we love that we have the ocean and its surrounding landscape to enjoy during the workday. From surfers and rowers to painters and footballers, we are a diverse but close-knit team united by our company values (being caring, passionate, solution-focused) and our love of the great outdoors… oh, and cardboard of course!

Rose Darling - Graphic Designer
Rose Darling
Creative Designer
Polly Hughes - Marketing Executive
Polly Hughes

Marketing & Partnerships

Kyle Fraser - Accountant
Kyle Fraser
Management Accountant
Will Boex - Co-Founder
Will Boex
Co-Founder & Operations Director
Ailsa McNaughton - Account Manager
Ailsa McNaughton
International Account Manager
Matt Simons - Sales Administrator

Matt Simons

Sales Coordinator
Stuart Mansfield - Procurement Specialist

Jamie Gatley

Key Account Manager - UK Distributors
James Trevena - Head of Global Supply Chain

James Trevena

HEAD OF Global SUPPLY CHAIN

Sarah Mallia-Rourke - Key Account Manager

Sarah Mallia-Rourke

Key Account Manager
Bella Collins - Head Of Marketing
Bella Collins

Managing Director

Sam Boex - Co-Founder
Sam Boex
Co-Founder & Creative Director
Liam Gimbert - Flexi-Hex Accounts

Liam Gimbert

Trainee Financial Accountant
Stuart Mansfield - Procurement Specialist

Stuart Mansfield

Procurement Specialist

Stuart Mansfield - Procurement Specialist

Will Charnley

Commercial Director
 
 
Polly Hughes - Marketing Executive
Polly Hughes

Marketing

James Trevena - Head of Supply Chain

Will Charnley

Commercial Director
Sam Boex - Co Founder
Kyle Fraser
Management Accountant
Will Boex - Co Founder
Will Boex
Co-Founder & Operations Director
Kieran Kite - Sales and Account Manager
Ailsa McNaughton

International Account Manager

James Trevena - Head of Supply Chain

Stuart Mansfield

Procurement Specialist
Jamie Gatley - Key Account Manager

Jamie Gatley

KEY ACCOUNT MANAGER - UK Distributors

Rose Darling - Graphic Designer
Rose Darling
Creative Designer
Sarah Mallia - Account Manager

Sarah Mallia-Rourke

key Account Manager

Bella Collins - Marketing Manager
Bella Collins

Managing Director

Sam Boex - Co-Founder
Sam Boex
Co-Founder & Creative Director
Liam Gimbert - Accounts

Liam Gimbert

Trainee Financial Accountant
James Trevena - Head of Supply Chain

James Trevena

Head of Global supply chain
Matt Simons - Sales Coordinator

Matt Simons

Sales Coordinator
  • Polly Hughes - Marketing Executive

    Polly Hughes

    MARKETING & Partnerships

  • Kyle Fraser - Junior Accountant

    Kyle Fraser

    Management Accountant

  • Will Boex - Co-Founder of Flexi-Hex

    Will Boex

    Co-founder & Operations Director

  • Ailsa McNaughton - Sales Coordinator

    Ailsa McNaughton

    International Account Manager

  • Sarah Mallia - Account Manager

    Sarah Mallia-Rourke

    KEY ACCOUNT MANAGER

  • Rose Darling - Graphic Designer

    Rose Darling

    Creative Designer

  • Bella Collins Marketing Manager

    Bella Collins

    MANAGING DIRECTOR

  • Sam Boex - Co-Founder of Flexi-Hex

    Sam Boex

    Co-founder & Creative Director

  • Liam Gimbert Flexi-Hex Team

    Liam Gimbert

    Trainee Financial Accountant

  • James Trevena Flexi-Hex Team

    James Trevena

    Head of Global Supply Chain

  • James Trevena Flexi-Hex Team

    Matt Simons

    Sales Coordinator

  • James Trevena Flexi-Hex Team

    Stuart Mansfield

    Procurement Specialist

  • Jamie Gatley Flexi-Hex Team

    Jamie Gatley

    Key Account Manager - UK Distributors

  • Will Charnley Flexi-Hex Team

    Will Charnley

    Commercial Director

Our Industries

Although Flexi-Hex can be applied to a wide range of applications, we have tailored packaging solutions for a number of industries.

Learn More