Paper packaging to protect products and the planet

Flexi-Hex® began with solving a problem. We were surfers looking for a way to transport our boards without using plastic, and without running the risk of damaging them. But we were also product designers and problem solvers. The scene was set to create our first product – a surfboard sleeve that fit like a wetsuit, used zero plastic and protected both our boards and the planet.

As a coastal business, protecting the planet’s marine environment will always be at the heart of our mission. By creating a paper product that’s recyclable, biodegradable and natural, we’re helping to prevent plastic waste from ending up in our seas. It’s something we see the impact of every day. Our love of the sea runs deep through our team. It’s why we take care in everything we do, from the way we run our business to the way our product is made.

Our Team

Paper packaging nerds, and proud of it.

Will Boex

Co-Founder and CEO

The “don’t worry, I have a solution” leader

Sam Boex

Co-Founder and Creative Director

The “cardboard whisperer”

Bella Collins Commercial Director at Flexi-Hex

Bella Collins

Commercial Director

The “let’s make it happen” human engine

Kyle Fraser

Financial Controller

The “spreadsheet sorcerer”

Some of our awards and accreditions

Our Journey Through Time

Explore the significant milestones that have shaped our company

2018

Flexi-Hex was born

In January 2018, Flexi-Hex launched with an innovative plastic-free packaging sleeve designed specifically for surfboards.

Boardsports Solutions

2020

Hello drinks industry

When ecommerce demand peaked during the pandemic, we rode the wave. Our bottle packaging hit the mark, and we grew faster than we ever expected.

Food & Drink Solutions

2021

Flexi-Hex, but lighter

Following a successful crowdfunding campaign, we rolled out our next big idea – Flexi-Hex Air, a lightweight sleeve made from tissue paper to protect the little (but fragile) things.

Flexi-Hex Air Sleeves

2022

B Corp Certified

We joined a global community of businesses working to do better, trying our best to make one thoughtful decision at a time. It’s a journey, and we’re proud to be on it.

Sustainability

2023

King’s Award for Enterprise

We were honored to receive a King’s Award for Enterprise in Innovation. It was a proud moment on our journey, and a reminder that good ideas (and a lot of hard work) really can make a difference.

2024

10 million sleeves sold

In 2025, we hit a major milestone with over 10 million products sold. It was a proper pinch-us moment!

Explore our products

Take a look at our award-winning, patented packaging.